ABOUT MERISA McDOWALL

ABOUT ME

I am a Business Mentor for world changers.

I help ambitious solopreneurs step into greatness and shape the world through impact aligned with their vision.

I believe that people who live their greatness are not only successful, they are happy. I also believe that happy people make the world a better place. That is my purpose. That is my why.

I have cracked the code for creating success and I have built a potent framework to help you achieve exactly that. That is my mission.

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[A FIERCE MENTOR]

With a background in corporate communication, journalism and politics and more than two decades of running businesses, I have obtained an enviable skill set, bringing a rare combination of strategic insight and real-life experience.

I have mentored journalists, trained fitness athletes and helped countless individuals overcome personal and professional limitations.

Three decades of deep personal development, growth and hardcore experience have equipped me with the mindset, tools and ability to navigate difficult situations and to lead others with precision.

I have faced intense pressure and anxiety-inducing situations, and I master the art of being put on the spot, standing on a stage and wielding my power with confidence, even in front of a camera.

Now I teach others to command the room and how to show up, dress up, speak up and move up.

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[HOW I LEAD AND WHY]

I believe that we create our lives and are 100 % responsible for how our lives turn out. This gives us the power to change what we are unhappy with.

But it requires a high level of consciousness.

It demands that we are determined to stick to our own standards, standing by ourselves and having our own back at all times.
It demands that we honour our core values and confront our shadows, fully and consistently every day.

When we do, we become fearless and we trust ourselves completely.

I live by this every day. I overcome myself every day.
If you, too, are on a journey to overcome yourself and reach your greatness, if all or some of the above resonates with you in any way, then I invite you to join me in the Business Ascension™ Membership.

All of my strongest competencies and skills in personal branding, personal development, personal leadership, corporate communication, physics and spirituality are distilled into operational formulas, becoming this very potent concept called Business Ascension™.

In the Business Ascension™ Membership, I share all my knowledge, experience, tools and structures with you, so you can up-level yourself and advance your performance, enabling you to fulfil your vision with impact.

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MY BASICS

Born on Monday 1st of January 1973 in Denmark to a Danish father and a Scottish mother, and I have a younger sister.

Divorced, no children.

Plant based Capricorn (sun), Sagittarius (moon) and Leo (asc) with a horoscope full of fire.

Connecting the dots and spotting discrepancies are my special things.

Love to relax with comedy, sunsets and champagne (not necessarily at the same time).

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[MY CV]

MY CV

With a background in corporate communication, journalism and politics and more than two decades of running businesses, I have obtained an enviable skill set.

In Business Ascension™, I combine this with three decades of personal growth and hardcore experience.

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Business Owner

I have online businesses, and I have had webshops, physical shops and done MLM. I have covered fashion, food and health, and for many years my main focus has been self-development, branding and communication.

I have built my businesses from scratch and run them myself with a steep learning curve and using whatever means I had at my disposal at the time (it was fun in the 1990’s).

My main tasks now are strategies, concept and product development, marketing and branding.

I of course execute many of the tasks mentioned in ‘Corporate Communications & Marketing’ below, and especially for my own businesses I have:

Created physical and online educations incl. teaching materials, exams and diplomas
Created concepts like Business AscensionTM and Business SuperpowerTM.
Created online courses
Written books
Held hundreds of 1:1 sessions
Done several masterclasses, webinars etc.
Developed a branding theory & practice
Developed operational business formulas
Created and conducted a spiritual trip to Israel
Participated in and conducting events
Traveled and networked around the world
Received a book award in Mexico
Participated in online summits (e.g. 100 Top Women in Power 2024)
Created merchandise

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Corporate Communications and Marketing

Besides my own businesses, I have done corporate communications and marketing for many other companies and celebrities.

I have participated in the project of the Danish Royal Airforce choosing new fighter jets, I have been on press tours in Afghanistan and Iraq (and been shot at while sitting in a helicopter), and I have been to Brussels to work on a series of articles on EU projects.

I have participated in huge private jet/avionics Expos in Dubai, Moscow and Portugal.

Business development
Concept and product development
Creating business, marketing and communication strategies
Doing budgets and marketing plans
Executing strategies and plans
Creating automated email series
Writing newsletters
Writing press releases
Writing speeches for leaders
Writing articles for magazines
Writing product texts
Writing copy for websites
Written a crime story for an event
Corporate storytelling
Designing and creating websites
Designing and creating logos
Photography and image editing
Building SoMe sites
Building email lists
SoMe marketing
Creating ads for magazines and for SoMe
Creating online Christmas calendars
Sales and customer service
Creating expo materials and setting up expo stalls
Taking part in expos (e.g. Dubai, Moscow, Portugal and Denmark)
Speaking and giving talks
Teaching
Campaigning
Networking and cooperations, dealing with suppliers etc.
Media training for Airforce CEOs
PR and press releases
Press tours
Handling the press in connection with a royal visit
Proofreading books for writers

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Journalism

My time as a journalist was spent at newspapers, mainly writing articles. I was also a Mentor for Danish journalists.

Research
Crushing data
Interviews
Photography
Reporting
Writing articles
Editing

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Politics

My experience with politics is both as a politician on a national level and as an administrative person.

Speaking
Cooperating on creating the political manifesto
Writing reader’s letters to newspapers
Writing press releases
Campaigning
Communicating with party members

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Fitness

I am a fitness instructor and a personal trainer. I have held different types of leadership jobs in the fitness field, so besides helping customers get fit, I have:

Hired people
Instructed and trained the staff
Held staff meetings (also the uncomfortable 1:1 meetings)
Speaking, teaching and holding workshops for customers and staff
Created and optimized fitness papers for training routines, meal plans etc.

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Education

Some of my most relevant educations are listed below and to that I can add several courses in the fields of business, marketing, communication, leadership, sales, money, writing, SoMe, websites, photography, video, podcasting, personal development, spirituality etc.

Never stop learning or educating yourself!

Corporate Communication
Journalism
Law
Fitness instruction and personal training
Clairvoyance
Crystal healing
Shadow work

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Languages

Danish and English are my first languages. I master French and German to a certain degree. I understand most Norwegian and Swedish, and I am learning Spanish and Italian.

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